Upsyde: Creating shared values through smart upcycling

Imagine a world where waste is a thing of the past and every resource is used to its fullest potential. Braskem and Terra Circular shared this vision and joined forces to create a new joint venture, with the aim of be in the forefront of a global shift towards a circular economy. At Upsyde, we develop and manufacture a range of products, such as pallets, road plates, and heavy duty mats.

We’re dedicated to making a real difference in the world by tackling the tough challenge of upcycling mixed and hard-to-recycle plastic waste. Upcycling is about transforming discarded materials into something even better.

Our patented “waste-to-parts” technology does just that, turning hard-to-recycle plastics into sustainable circular goods of higher quality and value. By upcycling, we also create shared value for our partners and deliver economic and sustainable benefits for business and society.

At Upsyde, we’re committed to making sustainability a reality, and we know that collaboration is the key to success. By working closely with our partners – suppliers, customers, and investors – we can maximize our efforts to accelerate the transition to a circular economy and create shared values through smart upcycling.

Our innovative business model invites stakeholders to rethink the end-of-life process and join us in tackling the plastic waste problem head-on. Together, we can create a new and better future, where circular goods not only reduce waste, but also make a positive impact on the environment and society as a whole.

Join us on this smart upcycling journey for a more circular and sustainable future for all. Upsyde: smart upcycling for a circular and sustainable future.

Our values

Waste is valuable

For us, waste is a valuable resource. Upsyde recycles a variety of plastic waste, often waste which is not being recycled until now. With that, we are reinventing the way value is created using waste to produce positive effective solutions. Smart upcycling is what we do - transforming hard-to-recycle plastics into circular goods.

Customized innovation

In the beginning, there was our disruptive mindset. We found an innovative way to upcycle hard-to-recycle plastics - and with that, our patented technology on "waste-to-parts" was born. Years later, we are committed to keep innovating for and together with our partners. We think differently, building unique customized solutions for our clients and partners.

Creating shared values

When we identify and expand connections among social, environmental and business needs, we are reinventing the way value is created, multiplying its benefits. With this belief that drives our actions, we go beyond mitigating negative impact, we are building positive value for the planet today and for future generations.

Win-win partnerships

Our vision is that together we can move faster and go further. We engage in successful partnerships with customers, suppliers and other key stakeholders to generate positive value and ultimately reshape the future. We push the boundaries for effective results and optimization for businesses, while building positive impact to the environment and society.

Our history


Waste-to-Parts provisional patent is submitted.


Waste-to-Parts patent is granted; Our operations started in The Netherlands, under the name of ER Plastics.


Joint venture (JV) formed by Braskem and TerraCircular. ER Plastics is integrated under the joint venture.


Joint Venture changes names to Upsyde.

Upsyde is empowered by Braskem

Braskem , our majority shareholder, is heavily awarded for its action in sustainability and innovation. Braskem believes that the transition to a circular economy is heavily based on recycling solutions. With ambitious goals and investing in strong partnerships, Braskem empowers stakeholders – such as Upsyde – that rethink plastic waste.

Elimination of plastic waste

Braskem’s Ambition

Be a leader in recycling in the Americas and a company that develops the recycling supply chain where operates.

Braskem’s Goal

300,000 tons of products with recycled content by 2025; and 1 million tons by 2030.

Combating climate change

Braskem’s Ambition

Be the global leader in petrochemicals with the best indicators in terms of green house gas (GHG) emissions.

Braskem’s Goal

By 2030, reduce GHG in scopes 1 and 2 by 15%; achieve carbon neutrality by 2050.

Wenew : Circular economy ecosystem

Braskem launched Wenew as an ecosystem embodying products, technologies and initiatives that foster circular economy. Upsyde is one of many endeavors participating.


In order to eliminate plastic waste and foster the engagement of government, businesses and the entire community, Braskem engages with a number of partners in Europe.

Find us

Our current facility is based in Weert, The Netherlands.

  • Wetering 3 – 6002SM Weert, The Netherlands
  • +31 (0) 49 563 01 10
  • +31 (0) 6 8251 04 90
  • KvK: 65429230 | RSIN: 856108340 | VAT: NL856108340B01

Contact us

We can help your circularity vision become a reality. Today.

If your company is committed to a circular economy, you’re just in the right place. Get in touch with us by using the contact form to the right. You can make suggestions or request additional information about our activities, products and services.